How word-of-mouse spreads your ideas for free!

If you’ve been around the network marketing scene for a while, or even if your new to it, you’ve most likely come across several free e-books available for download; usually they require some sort of registration. These books are clear examples of viral marketing.

The New Rules of Viral Marketing is a new e-book from author David Meerman Scott. And it’s available for free download. It’s viral and it’s a new look at what it takes to be viral in the 21st century. Covering e-books to video, you’ll learn the strategies being used by companies like Universal Orlando Resort and IBM to create viral content that makes their brand visible.

I believe that there are lessons here that the network marketing industry should learn from and exploit. For example, most of the e-books floating around the various network marketing sites require a simple registration to download. We all know that this is an attempt to capture prospective leads; but is it counter productive? Are fewer people downloading your e-book because it requires an extra step? How much faster might your e-book spread if people could simply download it no questions asked? In a future blog post I think I might experiment with this by letting everyone download my copy of the 7 Great Lies of Network Marketing by Ann Sieg.

Download the New Rules of Viral Marketing and leave us a comment here regarding your thoughts on the subject. And watch for reviews of other free e-books from David Meerman Scott coming soon. Increase your marketing intelligence today!