“People don’t like to be sold, but they love to buy!”

The Little Red Book of Selling: 12.5 Principles of Sales GreatnessYou’ll see this line repeated throughout this book, and it’s know as the mantra of America’s number one sales authority, Jeffery Gitomer. Inside you’ll get the scoop on how to get people to sell themselves on your product.

This book isn’t just a lecture on how to sell people, it’s a call to action. The book is full of nuggets of information that you can immediately put into practice. You’ll want to keep this book with you at all times and constantly reference it. There was so much info in here that I’m still trying out little pieces, and I’m sure it will take me years to master all of it.

One of my favorite bites of wisdom was using your phone’s missed call message to catch someone’s attention. Make it so interesting or funny that people just have to call you to hear the message.

If your profession requires any level of selling this is a must have book for your pocket. That’s right, your pocket, not your book shelf. You’ll need it too much to just keep it on a shelf.

Unfortunately I was unable to find this book available in the BookWise bookstore, but you can get it directly from Jeffery Gitomer’s web site. I’m hoping this one will be available in my store soon, once BookWise puts the full 1.5 million items online.

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This entry was posted on Tuesday, January 22nd, 2008 at 10:53 am and is filed under Book Reviews. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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